My journey into the world of architectural visualization began in 2005 when I moved to California. Driven by a love of architecture and a curiosity about the built environment, I embarked on a freelance gig as a photographer with Screampoint!. Initially tasked with gathering texture data for city models in Las Vegas and San Francisco, my strong background in 3d and process development proved to be a solid fit for a bigger role. Soon, I transitioned into a full-time position, overseeing city modeling and commercial real estate visualization projects. Eventually, I even joined the internal software development team. When Screampoint! was acquired for its proprietary technology, I was brought on as the first employee at SteelBlue, a new agency founded by my former manager. Here, I'm showcasing two out of the many projects from my time with Screampoint! and Steelblue.

Architectural Visualization

(2006 - 2009)

Project Types

Digital Twin Development and Architectural Marketing

Roles

Project Management, Process Development, Creative Execution, and Training

San Francisco City Model

In the realm of securing contracts for commercial real estate and urban planning visualization, a top-tier digital city model is a game-changer. At Screampoint!, this became a crucial aspect of our business. I played a central role in overseeing the creation of the San Francisco model, where I not only managed the buildout but also shaped and documented best practices that later guided our work on developing a digital twin of Wuhan.

Developing the SF city model was a major undertaking involving teams in the US, China, Brasil, and Thailand to complete. Here's a snapshot of an internal tool I created to track phases of production visually.

A page (cropped) from the city modeling process manual I wrote for Screampoint! (from the texture capture chapter)

A page (cropped) from the city modeling process manual I wrote for Screampoint! (from the surveying chapter)

A partial view of the SF city model (blend of textures on an off) - at the time it far surpassed anything out there and secured Screampoint!'s place as a top pick to do real estate or urban planning visualization in SF.

San Francisco Transbay Transit Terminal

A diagram showing a partial overview of the proposed changes that the project would bring to San Francisco.

An animated orbit around the proposed Salesforce tower and SF Transbay Terminal. Turquoise buildings are massing studies for future development.

A still from an animated sequence depicting the proposed terminal at street level (early phase architectural development).

A still from an animated flyover of the proposed rooftop public park (early concept).

A still from an animation depicting and early architectural study for the grand hall.

A still from an animated sequence depicting a retail concept on the street level of the terminal.

A still from an animated sequence depicting an early architectural study for the rail level.

A still from an animated sequence depicting an early architectural study for the bus level.

Conceived to be the "Grand Central Terminal" of the West, the vision of the proposed terminal was to marry access to bus, commuter rail, and high speed rail with an architecturally significant building crowned by a remarkable 5.4-acre public park. In addition to the new terminal, the master redevelopment plan included revitalizing the surrounding neighborhood to include office space (notably the Salesforce tower), as well as new residential, and retail developments. Steelblue partnered with Neorama to conceive and create materials for the TJPA (Transbay Joint Powers Authority) that enabled them to successfully gain buy-in from the public and government stakeholders to begin construction. To develop our work we married architectural data from Pelli Clarke Pelli with our city model and created volumes of bespoke assets to round out the vision for the future of downtown San Francisco. If you visit San Francisco today, you can experience the the real deal. A small part of our work from the project is shown below.