In 2014, Autodesk embarked on a visionary rebrand, marking a significant shift in our business model and a holistic effort to modernize the customer experience across all fronts. This brand overhaul was a complete in-house endeavor conceived and executed by the Brand Team. Alongside reshaping the parent brand, we ventured into redefining the visual identity of our extensive portfolio of 100+ products and services, which I'm primarily focusing on here. This new approach placed less emphasis on the end products created with our software and more on the creative process of envisioning and making, aligning with the launch of our 'Make Anything' tagline and a period of remarkable threefold customer growth.
(2014 - 2020)
Brand and Product Identity + Brand Enablement
Senior Brand Creative
Hero Image for Autodesk Inventor Professional
This 2015 reel offers a glimpse into the Brand Team's endeavors during the brand launch year. It touches on both professional and consumer product identity, along with various projects and events we were involved in. As a tight-knit team, I played a substantial role in a significant portion of the showcased work. If would like to learn more about my full contribution to this era of Autodesk's brand, please don't hesitate to reach out.