Over three unforgettable days, Autodesk united over 10,000 luminaries, industry leaders, executives, and enthusiastic users in a dynamic fusion of networking, knowledge-sharing, and immersive encounters with cutting-edge technology. Autodesk University 2022 was held September 27-29 in New Orleans, LA and represented a strategic shift in our flagship conference program.  Previously marketed as AU and having its own visual identity, in 2022 Autodesk University was brought in-line both in name and visual identity with Autodesk's new brand.  Autodesk University 2022 marked Autodesk's first physical event since the beginning of the pandemic, the first physical expression of the new Autodesk brand, and a strategic shift to tailor the conference more towards decision makers . My role was to be the lead brand voice, providing creative oversight to all touchpoints of the customer journey, digital and physical. I worked for five months with all of our internal partners and stakeholders as well as our partner agencies from conception to completion to ensure a cohesive and enjoyable experience for all.